Shaped.io - curated UX tools and resources

A Guide to Measuring Lostness (artplusmarketing.com)

A smart way to quantify how 'lost' people are in your website. Useful to validate design changes.

metrics, research · resource · August 2017

Think with Google data gallery (thinkwithgoogle.com)

Interesting data facts from consumer research by Google

metrics, research · tool · February 2017

Choose the right UX metrics (dtelepathy.com)

Introduction to the Google HEART framework for selecting the right metrics for your site or product.

favorite · metrics, research, workshop · tool · February 2017

ABBA (thumbtack.com)

Simple calculator to determine the numbers or confidence level of an A/B test.

metrics, research · tool · February 2017